A Chocolate Orange has doubled in price – and got smaller. Why?

From Quality Street to Toblerone to the Terry’s classic, festive treats are becoming more of a luxury – and it’s not just down to the price of cocoa You’re right – it is smaller. The Terry’s Chocolate Orange on shop shelves this Christmas weighs 12g less than it did this time last year. That’s a decrease in size of 8% – not as big a cut as when the product lost 10% of its mass in 2016, but a further whittling away of a favourite Christmas treat.Prices have been going up too, although it’s been a series of increases. Figures from market researchers Assosia show that across the big four supermarkets, the full price of a Chocolate Orange has increased from £1.24 in December 2022 to about £2.25 today – a rise of 81%. If you factor in the size reduction, you’re actually paying 96% more. Continue reading...