Not just love, actually: why romance fiction is booming

From Emily Henry to Rebecca Yarros and Alison Espach’s The Wedding People – romance has dominated the book charts this year. So why is it still dismissed by critics?People buy lipstick when the world is falling apart. This genuine economic theory, known as the “lipstick index”, was first noted by Leonard Lauder (son of the more famous Estée). When the world seems very bleak – in the weeks and months after the twin towers fell, for instance, or after the 2008 financial crash – and spending generally goes down, lipstick sales trend strongly upwards.The psychological truth at the heart of this equation is real: when people have less than they need, they spend more on small, beautiful things. It’s easy, maybe, to dismiss this in the way most feminine-coded things are dismissed: frivolous, wasteful, foolish. But that would be a mistake. A single treasure, bright and gorgeous, is like a talisman; a candle in the night. It is possible, with your small candle, to make your way in the darkness. One delight, against all this. The world crumbles, and lipstick sales go up. Continue reading...