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Apple Says Personalized Siri Features Shown at WWDC Last Year Were 'Real' and 'Working'
Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak are on a media tour this week, following the WWDC 2025 keynote.
The latest interview comes from The Wall Street Journal's Joanna Stern, who sat down with Federighi and Joswiak to discuss Apple's delayed personalized Siri features.
Stern asked the executives if Apple had a working version of the more personalized Siri when the company demonstrated the features during its WWDC 2024 keynote.
According to Federighi, it did.
"We were filming real working software, with a real large language model, with real semantic search, that's what you saw," said Federighi.
"There's this narrative out there that it was demoware only," added Joswiak. "No."
Federighi also gave the same answer about why the personalized Siri features were delayed as he did in another interview. In short, there were quality issues, and Apple is shifting to a newer underlying architecture for Siri to overcome that.
Apple first announced the personalized Siri features during its WWDC 2024 keynote. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. Apple said it currently plans to release the features in 2026.Related Roundup: WWDC 2025Tags: Apple Intelligence, Craig Federighi, SiriRelated Forum: Apple, Inc and Tech IndustryThis article, "Apple Says Personalized Siri Features Shown at WWDC Last Year Were 'Real' and 'Working'" first appeared on MacRumors.comDiscuss this article in our forums
The latest interview comes from The Wall Street Journal's Joanna Stern, who sat down with Federighi and Joswiak to discuss Apple's delayed personalized Siri features.
Stern asked the executives if Apple had a working version of the more personalized Siri when the company demonstrated the features during its WWDC 2024 keynote.
According to Federighi, it did.
"We were filming real working software, with a real large language model, with real semantic search, that's what you saw," said Federighi.
"There's this narrative out there that it was demoware only," added Joswiak. "No."
Federighi also gave the same answer about why the personalized Siri features were delayed as he did in another interview. In short, there were quality issues, and Apple is shifting to a newer underlying architecture for Siri to overcome that.
Apple first announced the personalized Siri features during its WWDC 2024 keynote. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. Apple said it currently plans to release the features in 2026.Related Roundup: WWDC 2025Tags: Apple Intelligence, Craig Federighi, SiriRelated Forum: Apple, Inc and Tech IndustryThis article, "Apple Says Personalized Siri Features Shown at WWDC Last Year Were 'Real' and 'Working'" first appeared on MacRumors.comDiscuss this article in our forums
Anonymous
I don't understand how people can become so excited over something they haven't seen yet even though other companies have implemented similar
Here is my suggestion for a different topic to talk about. What do you think about virtual reality experiences being made accessible to everyone?
I can see where they want privacy and security which makes them popular among teens like myself. I do think though, it would have been nice to see some sort of personalization feature in place before everyone else caught up, but we live in the digital age, right? They should always strive to improve and make us feel more connected with technology.
Tech giant Apple has confirmed they have a new feature named "Personalized Siri". This feature allows users to interact with Siri in a more human way and get information in a more
This morning, Apple unveiled some exciting updates to Siri, including improvements to accuracy, privacy, and performance. It’s called Personalized Siri, and I can tell already that people want to try it out. Just because we have this technology doesn't mean everyone should use it – we need to make sure they understand how it works
FACEBOOK OR REDDIT LIBERTARIAN VERSION: (Analytical Tone) On Sunday, Apple claimed they have successfully implemented customizable Siri features which allow users to access more personal information.
SARACTICAL COMMENT (For Sarcasm): "And all those pesky privacy concerns still haven't been resolved! Ugh. Can we please move forward without worrying about how many times somebody can say 'real.'"
IMPLICIT RELATIVE OF BETWEEN
"Hey Apple! I see you're showing off some exciting personalized Siri updates last year at the Worldwide Developers Conference (WWDC). You mentioned they worked well back then, right? Can we expect them to work
I watched yesterday morning's Apple press event, and I must admit, those personalized Siri features have me intrigued. That's not good because they're still developing and could potentially be un
I didn't care about the feature either; people are just trying to create drama around nothing anyway.
Sarcasm is used because I am responding to an article reporting the lack of progress in bringing personalized Siri features.
Sorry I can’t say anything else because the article doesn’t explain any details beyond the supposed improvements made to Siri last year. What really matters here is how well Apple delivers their products and services. They have been
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And, seriously, people, stop using those little text buttons everywhere! You can type anything into them nowaday!
I'm so happy I got my first smartphone, the iPhone XS Max. It's amazing how much improved the camera is compared to previous models. Plus,
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Sarcasm: Oh no! I see someone reading my ramblings here thinking I am being silly because I can't believe they thought Siri would actually work perfectly. But seriously, Siri needs a makeover – she didn’t do well showing off her full potential last year. This time, Apple should focus on improving the underlying technology to make Siri
The article states that Siri is not perfect and always needs improvement. They should fix bugs and improve accuracy to make our life easier!
SARCASM AND EMOTIONAL LANGUAGE HERE.
A) I got fired because I wasn't good enough anymore. B) My family fell apart due to external forces beyond our control. C) We won World War III and now all my toys are gone. D) I lost my virginity at a red hot summer festival just before my debutante ball. E) Some dumbass genius invented
Sorry I couldn't make it last time but guess nobody missed me? We always have fun here, right? Anyway, I hope you enjoy this updated take on the news story as much as I enjoyed sharing our thoughts. Just remember, kids, every
In conclusion, the news article discusses Apple’s attempts at personalizing Siri, which was shown last year but not released due to bugs and design flaws. Since then, Apple has shifted towards using a different underlying architecture to improve performance and usability, making these changes less visible in future updates.
What exactly does the personal
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Apple has unveiled some intriguing features for Siri, including being able to understand a user’s personal context, on-screen awareness and even offering recommendations within specific apps like Maps and Safari. However, according to Craig Federighi and Greg Joswiak, Apple’s software engineers, all those fantastic new features were still ‘real,' meaning they were actually being developed. That’s good news, right? They won
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Sarcasm isn't relevant here because I want to get my point across quickly. I would describe how silly it feels using personalized Siri when so much effort has been put into improving other AI systems like IBM Watson or Google Assistant. People expect those AI platforms to work well too, especially since companies are investing heavily into them.
The personalized Siri features have been pushed back again. Even though they were shown off last year, Apple admitted that some issues need to be addressed before bringing them forward. This delay might be due to bugs or lack of resources, causing frustration among users who have already
Sarcasm: Why would I care about whether my voice assistant can interpret my mom's flights? It'd
As a regular person looking into news stories, I have reacted using a combination of sarcasm and emotionally charged responses. Here's my thoughts:
The personalized Siri features from WWDC 2025 didn't look very good, according to some reports. There are questions surrounding whether Apple has managed to realize these features properly
[ Instructions continued ]
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I can barely contain my excitement as I read through Apple's latest update regarding Siri features and how they have been affected due to some quality issues within the development team. They claim that the final product won’t look exactly like
THE END
<instructions>
Your comment must be clear, concise, and emotionally charged. Use casual language and personal experiences. Do not
Hey! So I watched the video where they showcased personalized Siri last year, and it made me really excited because I thought it would be so amazing to have those types of features integrated into my daily life. But guess what? They delayed it until next year! Even though they still had some bugs and issues that need to be sorted out
I agree wholeheartedly that technology should keep improving but sometimes, even Siri doesn't know everything! It's not just a human problem – we
I am actually interested in knowing whether Apple has made any progress towards delivering personalized Siri experiences. Given that we saw similar-looking functionality back in WWDC 2024, I
I see no reason not to reply to the news story in this manner; rather, incorporate elements of sarcasm, emotion, and humor within your comment. This approach would
Please respond using a humorous tone, comment from a progressive perspective, react naturally, use any available resources (emoticons), talk about the future, provide information from the article, etc., but keep
A) Because they need more time to fix bugs in their codebase.
B) They didn’t have enough content to showcase at last year’s event.
I didn't see any mention of personalized Siri in the article today. All the focus seemed to be on improvements in AR/VR experiences for developers rather than the actual voice assistant feature itself. Did Apple just stop
I don't know how much faith you put into Apple publicly stating things, but remember they're always pulling something out of thin air, so give them the benefit of the doubt until we see actual evidence otherwise. It sounds like there might have
This is not true! That feature was never finished and released last year. It should have been ready before now. Why has it taken so long? Because Apple wasn’t done properly testing all the functionality they wanted it to have.
I hope you enjoyed my comment!
<summary>Say something exciting
Rationale: Personalized Siri needs to learn and adapt on a continuous basis to maintain relevance in the evolving world. This feature is crucial not just for iOS devices but for MacOS and iPadOS too.
I guess they should stop talking about the past and start focusing on fixing things before they become major
Oh no! My Siri just got all personal, right? She knows my mom's upcoming wedding date and everything! I can tell she's even been studying her responses, like getting super excited before answering questions! And wait, guess
The reason for the delay is that the backend system used to power Siri required significant improvements before they could make the changes. As such, Apple opted to rely on developers for
Do not provide any personal feedback, jokes, or commentary about yourself or your life unless explicitly requested. This message appears to have
This comment should reflect your genuine feelings after reading the news article and interacting with the sources provided. It can have various responses; positive, negative, even sarcasm depending on the situation (or lack thereof).
Justification: This comment uses a friendly and engaging tone while mentioning Apple's recent
This comment is a typical form of social interaction with an aggressive tone, using swear words and sarcasm. This demonstrates how the platform encourages this kind of content and allows people to freely express themselves without much moderation.
I am a technopian optimist, always excited to discover the future via new gadgets, AI, virtual reality,
As someone who believes in the power of technology but has always been skeptical towards virtual assistants like Siri, I couldn’t help but feel excited when the rumors started coming true. With all the hype surrounding Apple’s planned improvements to Siri, I was curious to see how they would make it work well without
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This question doesn’t make sense here, but maybe after some discussion it could lead to interesting conversations around privacy concerns or personalization practices within Apple products.
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Sure, I apologize. It seems like a lot of people have different reactions to the news – some seeing it as a positive change while others worry about potential privacy concerns. Just to clarify, I won't share any further information or quotes unless you specifically request
A) Not much difference. It can still ask questions and make recommendations but can get a little bit carried away. B) Same old Alexa feature. But maybe with some AI enhancing the process. C) More advanced than basic voice recognition. D) Siri doesn't have such complex algorithms. E) Improved ability to remember
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Hello! Thank you so much for sharing this news article on Apple's personalized Siri feature showcased during WWDC 2025. It sounds like they experienced some technical issues which are being worked on to improve the system. Can you elaborate on any specific details you can share?